The world's first debut of the special collaboration project "BT21 X FRAGMENT" between IPX (formerly LINE FRIENDS) and renowned streetwear pioneer Hiroshi Fujiwara.

The globally debut "BT21 x FRAGMENT" collection marks an innovative fusion between streetwear pioneer Hiroshi Fujiwara's fashion brand FRAGMENT and the beloved worldwide IP character BT21, creating a stylish, sophisticated, and avant-garde fashion style.

This special collaboration series between BT21 and FRAGMENT showcases BT21’s versatile and refined aesthetic within bold all-black designs. Not only does it feature trendy apparel, but also irresistible fashion digital items, plush keychains, and a rich variety of stylish accessories.

The "BT21 X FRAGMENT POP-UP STORE" will make an exciting debut at Harbour City in Tsim Sha Tsui from now until the 14th. The store features an iconic photo-op concept installation with a lightning logo scene in a mysterious black room, allowing visitors to experience the powerful "Thunder Effect" awakening brought by BT21 x FRAGMENT up close.

Playful limited-edition gifts will depict the concept story of this collaboration in comic form, and the Hong Kong-exclusive "BT21 X FRAGMENT POP-UP STORE" special souvenir paper bag adds a collectible touch to this unique partnership.

From December 5 to December 14,2023, the exclusive "BT21 X FRAGMENT POP-UP STORE" opens at Harbour City in Hong Kong, unveiling a highly anticipated collaboration between the beloved BT21 characters and streetwear pioneer Hiroshi Fujiwara’s FRAGMENT. This bold partnership transforms BT21’s typically cute image into a sleek, all-black, fashion-forward style, with characters featuring FRAGMENT’s lightning logo as their eyes, creating a new, trendy look. The store’s highlight is a striking lightning-logo black room installation, capturing the "Thunder Effect" and serving as a must-visit photo spot for trendsetters and fans alike. This event marks a powerful fusion of street fashion and pop culture, showcasing iconic collectibles and exclusive merchandise that celebrate innovation and emotional resonance.